When Ye Tian entered the field of product design, she brought not only aesthetic intuition and technical skills but also a visionary perspective. Now, as a senior product designer at Rightway and a leader in healthcare technology, Ye Tian stands at the forefront of redefining how around a million Americans access and comprehend healthcare services. Rooted in an upbringing rich in artistic influence, from her early inspiration to her current leadership in designing a B2B2C health navigation platform serving over one million users, Ye Tian's journey is a story of purpose, perseverance, and innovation. Her exceptional talent and leadership have become a benchmark widely recognized within the industry.

Ye Tian's design career began in Beijing, where she grew up in a creatively stimulating family environment; her mother's profession as a physician early on sparked her curiosity about the medical field. After completing her undergraduate studies in industrial design at Beijing University of Technology, she pursued a Master's degree in Information Experience Design at the Pratt Institute in New York. There, she combined her creative foundation with a human-centered research methodology, discovering her true mission: to use design to solve real-world problems. With a solid academic background and outstanding innovative spirit, Ye Tian quickly distinguished herself in healthcare design, demonstrating extraordinary potential as a leader in the industry.

Reflecting on her motivations, Ye Tian recalls, 'The American healthcare system is extremely complex and intimidating to ordinary people. I aspired to create a solution that is more intuitive and empathetic.' Motivated by this vision, she joined Rightway in 2021, a startup committed to innovating healthcare navigation and pharmacy benefits management (PBM). Rightway was undergoing a critical transition from a health navigation platform to a full-scale PBM provider at the time. Ye Tian took on the pivotal role of leading the design of new products from the ground up, engaging not only in interface design but also deeply contributing to constructing the entire user journey from discovery to cost savings. She acknowledged, 'Though the process was fraught with challenges, each step was profoundly meaningful.' Leveraging her strategic insight and execution capabilities, Ye Tian rapidly became a core driver of the company's innovation.

One of Ye Tian's most impactful contributions is the design of the 'Proactive Drug Search' feature. Unlike traditional tools, which offer only cost estimates, Rightway's PBM utilizes real-time insurance data to conduct claims trials across multiple pharmacies, enabling users to instantly compare prices and select the most cost-effective options tailored to their formulary. Ye Tian led the entire design process, including user interviews, competitive analysis, brainstorming sessions, usability testing, and continuous iterations. As she stated, 'The solution we developed significantly reduced users' prescription expenditures and also helped corporate clients save costs, achieving a genuine win-win outcome.' This innovation not only greatly enhanced user experience but also underscored her leading expertise and influence within the field.

In the face of technological advances, Ye Tian is not content with following trends but is actively pioneering new frontiers. She has championed integrating generative artificial intelligence deeply into user experience research, utilizing tools like NotebookLM to efficiently consolidate research findings and build a shared product insight platform. She explained, 'AI allows us to transform ideas into testable prototypes within days instead of weeks.' Additionally, she skillfully employs platforms such as Lovable and Vercel to rapidly develop prototypes and gather early feedback, greatly accelerating iteration cycles and substantially improving product development efficiency. Her outstanding performance in technology integration and innovation has earned her widespread industry acclaim and high recognition.

Ye Tian firmly believes that designers must evolve beyond mere wireframe creators to become architects of authentic experiences. She emphasized, 'In the AI era, doing and testing matter far more than creating PowerPoints and documentation.' The scale of her responsibilities is impressive: Rightway serves employees of major corporations such as Instacart and Tyson Foods, with its pharmacy benefits solutions directly competing against industry giants. Ye Tian's design decisions have profoundly influenced the healthcare journeys of around one million Americans, and her professional expertise and industry impact position her as an indispensable figure in healthcare product design.

According to reports by CNBC and Endpoints, Rightway's PBM has steadily attracted a growing number of enterprise clients seeking to reduce healthcare costs and improve transparency. Last March, Rightway closed a $109 million financing round-vaulting it into 'unicorn' status with a valuation north of $1 billion-and soon after, Tyson Foods chose to replace CVS Caremark with Rightway's transparent PBM model for its 175,000 employees. Ye Tian reflected, 'Seeing the products I designed become trusted companions in people's healthcare journeys is my greatest accomplishment.' Her thought leadership in healthcare design and future human-computer collaboration has been widely lauded in the industry. She stressed, 'Design is no longer merely about pixels; the best designers operate at the intersection of strategy, technology, and empathy.' As an industry thought leader, Ye Tian is guiding healthcare technology design toward a new horizon.

Looking ahead, Ye Tian is committed to exerting even broader influence. She leads cross-functional teams, mentors junior designers, and actively participates in shaping strategic product roadmaps. Her vision transcends healthcare technology; she aspires for designers to take greater roles in defining what to build rather than merely how to build it. She asserts, 'We need to infuse creativity into business decision-making, not just execution.' The future frontier of design will redefine how humans interact with systems, extending beyond screens to encompass voice, gesture, and behavior in richer dimensions. 'The future of design will be more environmental, intelligent, and profoundly human.'

Ye Tian's career demonstrates that design guided by empathy, driven by innovation, and rooted in mission can unlock limitless possibilities. Whether reducing prescription costs or leveraging AI to accelerate prototyping, her work is tangibly transforming lives and advancing a sector in urgent need of reform. She affirms, 'No idea is too ambitious in design. As long as you believe, you must act. Real change begins now.' As an outstanding talent in contemporary healthcare design, Ye Tian's influence continues to expand, with a promising future ahead

This content was first published by KISS PR Brand Story. Read here >> From Design to Impact: How Ye Tian is Redefining the Future of Healthcare Through UX Innovation